How Formula Feeding Made Me a Better Mom

This post is dedicated to all of the other fearless formula feeders, and the ones who aren’t fearless yet, and to every mom who has been humbled by the experience of becoming a parent.


I was a smug breast-feeding mom. Of course, that was before I had kids.

To be clear, I don’t think that most breast-feeding moms are smug. Most of my friends who breast-feed are super cool and don’t seem to have an opinion one way or another about how other people should feed their babies (or at least they don’t broadcast it). I was not one of those moms.

When I was pregnant, I was 100% sure that my baby would be breast-fed. I read all the pro-breast-feeding articles and bought into the statistics that there were only a miniscule number of women who truly couldn’t breast-feed. I nodded along in pre-natal class as the instructor drilled into our heads that “where there’s a will, there’s a way”. I heard the stories about how much breast-feeding could hurt, and quickly dismissed them. Thrush, mastitis, sore nipples? There was a treatment for all of that. Moms who quit breast-feeding because of the pain just didn’t try hard enough. Moms who chose not to even try breast-feeing were simply uneducated. I looked down my nose at moms in the store buying formula, and felt proud of the relationship that I was about to have with my baby.

Then he was born. I’ve written before about difficulties I had while breast-feeding: the dread I would feel as I saw his open mouth come towards me, the moments that I almost passed out or vomited when he latched due to the excruciating pain. I pushed through those moments for weeks and then months until finally, my body made the choice for me. I had to switch to formula.

I felt totally defeated. I was a quitter. I had one task as a new mom: feeding my baby, and I had failed at it. I was a bad mom. All of a sudden, every decision that I made seemed to feed into my self-condemnation. My baby sleeping in his own room at 3 months old? Should be co-sleeping. Bad mom. Pushing my baby in a stroller? Should be baby-wearing. Bad mom. Not feeling bonded with my three-month-old? Should be overwhelmed with all-consuming love. Bad mom. The refrain echoed though my head all day, and into the night as I gave my baby his bottle, and then looked disgustedly at my body which had failed me and my baby.

Around that time I started looking online for support. The dizzying world of online parenting groups can be tricky to navigate for moms who are in a good place, but for a new mom in the throws of post-partum depression, it was the final straw. I was met with a flood of judgment. Some of it was outright: I was told that I was poisoning my baby by giving him formula, that I didn’t love my baby enough to do what was best for him, and that I was stupid for letting the formula companies manipulate me into buying something that my baby didn’t need. Some of the judgment was more subtle: the oh-so-often repeated chorus of “breast is best”; the sly digs “formula-feeding moms can’t bond with their babies the way breast-feeding moms can”; the inaccurately quoted statistics about formula-fed babies being obese or less intelligent or sickly.

I was mired in that community for a long time, with other people’s judgments feeding into my own self-doubt. Then I read the book “Bottled Up” by Suzanne Barston and found some supportive online communities, and things started to turn around. I realized that there were other women out there who, like me, wanted to breast-feed but couldn’t. There were some who didn’t want to breast feed at all for various reasons. There were all kinds of different moms making different decisions, and I saw the hurt and vulnerability that they were experiencing from being judged. Learning that I was not alone was more than liberating. It was cathartic. It was like a slow dawn out of my depression. I started to look at my son differently. He was doing okay, wasn’t he? He was happy and healthy, and most importantly, he was fed. Maybe I wasn’t such a bad mom after all.

Not being successful at breast-feeding knocked me down a peg or two. Or a hundred. It was the single most humbling experience of my life. It was the first time I had really tried and failed at something. And it taught me my first important lesson of motherhood: my expectations aren’t always going to match with reality.

I have come out the other side of that darkness with a much more flexible approach to parenting. I have an idea in my head about the type of mom that I want to be, but it’s far less rigid than it used to be. I know that who my son is will dictate a lot of my decisions. I’ve given myself permission to change my mind about how I raise him. I’ve let go of most of my pre-conceived ideas and take each decision one at a time. And if something doesn’t work, I don’t beat myself up about it. I just try something else. I’ve relaxed. A lot.

I look at other parents differently too. I used to think that I had an idea of the ideal parent. Now I know that each family defines their own ideal. It’s not my place to decide for them how they should raise their kids. I could look at another mom who raises her child differently than me and think, “She’s wrong”. Or I could have empathy for a fellow mom and appreciate that I don’t know her, her baby, or why she made that decision. I can realize that it’s ridiculous to judge a parent based on a handful of their choices or a few moments of observation.

It’s hard. Sometimes I see a mom making a choice that I wouldn’t, and I catch myself thinking, “I would never…” Then I remember that there was a time when I thought the same thing while looking at a can of formula. I remember myself as a pregnant mom, so adamantly opposed to formula that I refused to even have any in the house when my baby was born, and I remember the hot-faced shame that I felt having to make a midnight run for formula and bottles because my baby was hungry and I couldn’t feed him. I never say never. Things that I’m not doing today might be the answer for tomorrow’s problems.

Several months ago I discovered that my son has a severe lip tie. It makes breast-feeding incredibly difficult and painful. It doesn’t matter how hard I tried, it never would have gotten better. It may have been able to be fixed, if all of the experts that I consulted hadn’t missed it. But you know what? It’s okay. It’s taken me a long time to get to the place where I can say that it is truly okay. I’m sorry that my transition to motherhood wasn’t smoother, but I’m thankful for the experience. It’s helped me look at my value and worth as a mother as more than an equation. I’m more than the difference between what I’m doing “right” and what I’m doing “wrong”. My son is a beautiful and complex human being who is more than a function of what he was fed. I like to have faith that even if breast-feeding had worked for me, that I would have lost my smugness and judgment towards other moms, but I can say for sure that the experience I had made me more compassionate and forgiving towards myself, to others, and to my son. And that has made me a better mom.

Our Finest Moments

I feel compelled to write a post in response to an article that is making its way around social media right now. I left a rather lengthy reply on his post, but still had more to say. Plus, with over 6300 replies and counting, I’m pretty sure that mine is now lost in the shuffle.

The article is called “You Just Broke Your Child. Congratulations” and is a call-out to dads to make time for their kids and let their children know that they are a priority. The author wrote three pages on the subject, and I basically agree with most of what he said. I don’t think that his advice should be directed just to dads either. All of us, moms and dads, should be letting our sons and daughters know how much they are loved.

Something about the article made me uncomfortable though. At the very beginning of his post, he describes witnessing a scene between a father and son at Costco, in which a dad forcefully makes his son stand still and quietly. On the first reading, my heart ached for the little boy who was “broken” by his father. I scrolled to the bottom of the post to read the comments (Oh Lord…never read the comments), and was accosted by accusations from a number of moms who said that they would have called the police and social services. I stopped reading after about a dozen comments, but I think the last one I read was them mobilizing to see if they could hunt this dad down.

Before we start organizing a posse to bring this guy to justice, we need to step back and take a look at ourselves. Who among us has never had a moment when we’ve snapped at our kids, or ignored them when they were begging for our attention? Who hasn’t offered an exasperated sigh or yelled out of frustration? I’m not saying that what this man did was okay. I’m not saying that he’s necessarily a good dad. I just think that it’s hard to judge the quality of a person’s parenting skills on a few minutes observation of what may not have been his proudest moment.

I’ll tell you about my finest moment. It was a few months ago on a sunny spring day. Baby P. would have been around four months old or so and he was going through a phase where he was crying pretty much nonstop. After lunch one day, at the end of my rope, I decided to put him in his stroller and get out of the house, if only so the sound of the traffic would muffle the constant whining. As I tried to place him into the stroller, he started stiffening up and squirming around. I was trying to manoeuvre him into the straps, but they were getting all twisted around. He was getting progressively more hysterical, his tiny face turning bright red, as the straps got more and more twisted. After about five minutes of trying, my patience ran out.

I took him and placed him safely in his crib, then closed his bedroom door as he wailed away. I walked back into the living room where I proceeded to kick the ever-loving shit out the stroller. I mean, there were pieces of it everywhere. My frustration diffused, I reassembled the stroller, went into my baby’s room and got him out of his bed, put him into the stroller, and went out for a nice walk.

Could I have better handled the situation? Of course. Could I have done a worse job? Sure. I could have shaken my baby or screamed at him or let him watch as I beat up a defenseless piece of baby equipment. My point is that if anyone had seen me in that moment, in a fit of rage with my baby crying alone in his room, they would have thought I was a monster. If they had seen me just ten minutes later, they would have seen a happy mom and baby out for a walk on a lovely day.

I don’t know this dad’s story. I don’t know if he treats his son like that all the time, or if he was just having a bad moment on a bad day. Instead of jumping to call social services or threatening him, why not just offer a sympathetic smile and a “Rough day, huh?” Maybe just knowing that someone else sees what he’s doing will be enough for him to stop it. Maybe not. But before rushing to judgement, if you look deep down, you’ll know that there was a moment when you were there too.

25 Signs That You Might Not Be a Natural Parent

I subscribe to a couple of natural parenting groups on Facebook, and a link popped up on my newsfeed the other day that listed 25 signs that you’re a natural parent. It was a fun, lighthearted look at some of the practices that come along with natural parenting (for the record, I try to avoid labels like “natural parent” or “attachment parent” when possible, but it was a cute article). Then I looked at the comments. Oh, Lord, I’ve said it before, but NEVER look at the comments.

There was, of course, one commenter who “rolled her eyes at how mainstream the list was”, then proceeded to give a point by point assertion of how she was even more natural, and therefore a better parent. I especially liked her condescending query of “doesn’t everyone?” when discussing packing organic lunches and making her own laundry soap.

Uh, no. In spite of the fact that it seems to be the new standard, we don’t all parent that way. I hit a few points on the list, but definitely not all of them. So, in response to that comment, here is my point by point list of 25 signs that you might not be a “natural parent”:

  1. You vaccinate your kids according to the recommended schedule, and feel good that they are protected against potentially fatal diseases and that they are contributing to the herd immunity for unvaccinated children.
  2. You gave birth in a hospital and/or were induced, used pain medication, or had a c-section.
  3. You have fed your baby puréed food out of a jar or a pouch.
  4. Two words: formula feeder.
  5. If you breast-fed, at some point you “topped up” or supplemented with formula.
  6. You buy powdered formula from the store, or the pre-mixed ready-to-eat formula.
  7. Your child’s primary health care provider is a pediatrician.
  8. When illness strikes you do what works, even if it means using over-the-counter medication.
  9. Your kids attend public school and possibly also attended pre-school or daycare.
  10. When someone says, “What are you doing?” you reply, “Doing laundry.” With store-bought soap.
  11. You did not eat, freeze, encapsulate, dry, plant, or preserve your placenta in any way. You may not have even seen your placenta.
  12. The only people present at your birth were your doctor and your partner.
  13. You pack your kids non-organic fruit, store-bought bread, and juice boxes in their plastic lunch box.
  14. One (or more!) of your Pinterest boards has a title like “Meals in less than 30 minutes” or “COOKIES!!!” or “Barbie cleaning tips”.
  15. You’ve asked a stranger where they bought their stroller.
  16. You buy your vegetables from the store.
  17. Your children’s chore list includes loading the dishwasher, taking out the garbage, and Windexing their handprints off the window.
  18. Your trash can is full of disposable diapers.
  19. You’ll be using your next pay cheque to buy more diapers, wipes, and formula.
  20. Your friend calls you to ask you if you have a canning pot and you tell her that you don’t, but let her know that jam is on sale this week at the grocery store.
  21. Within minutes of meeting a new friend you’ve swapped birth stories, but neither of you mentioned whether you used a doctor or a midwife.
  22. You know the cheapest place to buy formula and diapers, the closest store that sells baby food, and exactly how many uses you can get out of a Diaper Genie refill.
  23. It’s the middle of winter and you and your kids are stuffing your faces with store-bought hot chocolate and marshmallows.
  24. Your kids wear something with a Disney or Pixar character on it.
  25. You try to limit the amount of TV that your kid watches, but sometimes putting him down in front of “Blue’s Clues” for half an hour is the only break that you’ll get all day.

I want to be clear that I am not mocking the original list or saying that one way of parenting is better than the other. This list is in response to a specific comment, but I know that the commenter doesn’t speak for the natural parenting community (in fact, everyone was pretty quick to let her know that she was out of line).

My intention is not to draw a line between natural parents and…unnatural (?) parents. I had a midwife and I make my own baby food, bake my own bread, grow a garden, and babywear. I also buy disposable diapers and use store-bought formula, and my son is fully vaccinated. Does that make me a natural parent? Who knows? Does it matter?

I think that parents who make their own laundry soap and homeschool should be proud of themselves. That’s a lot of work! But I think moms who buy their laundry detergent from the store and have to put their kids in daycare should be equally as proud of themselves. We’re all working hard, and the most important thing is to find a way to parent that works with your own lifestyle.

Disposable diapers or cloth, homemade or store-bought, organic or not, we’re all doing okay. No eye-rolling necessary.

Miffed About Myths

I was very glad to contribute this piece to a new blog that’s a project to encourage moms to be kinder to each other. This post was the first of a series on subjects that are contentious in the parenting community.

End the Mommy Wars

We welcome Meagan Harris with End the Mommy Wars’ inaugural guest post.  When I asked moms on our Facebook which topics were most debated in their social circles, I was baffled at the diversity of the responses!  Meagan’s is the perfect first post because it addresses one of the more unusual of the mommy wars topics.  What speaks to me most about this particular issue is the fact that it is an issue in the first place.  I believe that the fact that mothers are willing to judge and battle over such a very personal, and in my opinion very seemingly innocuous, nuance of family life is evidence of the depth and breadth of the mommy wars.


fb tooth fairy

Before I had my son, I had no idea that there were so many things that I needed to worry about. Eight months into motherhood, I’m still learning. Sometimes things that I…

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5 Ways That I Feel Like Less of a Mom

I don’t know why, but eight months into this parenting adventure I still hesitate to call myself a mom. I clearly am one, but I feel like I haven’t earned the right to use that label yet. For some reason I have this idea in my head that our “momness” can be evaluated on a scale, and I just don’t measure up. It makes absolutely no sense, but here are some of the reasons why.

I feel like less of a mom…

London, England Caesearian Surgery, obstetrici...

London, England Caesearian Surgery, obstetricians at work. This is an edit of the original image, reducing colour and luminosity noise. (Photo credit: Wikipedia)

…because I had a c-section. It was an emergency section and probably saved my baby’s life, but I still feel like I cheated. I feel like moms who give birth vaginally, and especially naturally, really earn their stripes. I can’t even count the number of women who tell me that they wish they would have had a c-section, as if it were the easy way out. Maybe that’s why I feel this way. I know that undergoing major surgery wasn’t easy, physically or emotionally, but it still makes me feel like less of a mom.

…because I only have one baby. I know that most moms only start out with one, but I feel like I have no right to complain about being tired or busy with only one baby. My mom had twins when I was 18 months old. Now she can probably tell you about being tired and busy. I feel like an amateur compared to moms with two or three or more kids.

…because my baby is so young. I barely know anything about being a mom. My baby’s needs right now are fairly basic. He’s not even mobile. I haven’t yet entered the arenas of tantrums and schoolwork and adolescence. Moms who have been through all that can really see the big picture and know what it truly means to be a parent.

…because I’m going back to work. Out of financial necessity, when my baby is one year old I will be returning to work and he will be in daycare. I’ve heard people ask why someone would have kids if they’re just going to have someone else raise them. I hate to say it, but I don’t totally disagree with that statement. My son’s daycare provider is going to be there for his first steps, his first words, and all sorts of other firsts. I’m going to miss out on so much. It makes me feel like a crappy mom.

…because I’m not breast-feeding. I feel like I’ve beaten this subject to death, so I won’t get into great detail again, but I envy moms who can breast-feed their kids. I feel like they have a connection with their babies that I’ll never have. It makes me feel like less of a woman and definitely less of a mom.

I know that I’m new to motherhood and that obviously I don’t have the experience and perspective that seasoned moms have. I know that it’s not a competition and that I have no one that I need to measure up to, but sometimes it feels that way. I think that I just need to accept myself and my limitations, be thankful for what I do have, and not be afraid to call myself a mom.

Formula Feeding Myth #3 – We’re Stupid

In a blog post entitled “Is Pushing Formula Evil?“, Dr. Darcia Narvaez makes the following statement regarding formula-feeding moms:

Too many [moms] have fallen for the hype from the pharmaceutical companies (who make formula) telling them that formula is good enough for normal babies and best for digestive problems. These are ignorant mistruths.

Even if it’s not overtly stated, this is a common accusation made of formula-feeding moms. The assumption is that we’re misinformed and somehow didn’t get the message that breast-feeding is recommended for our babies. Take a read through the comments section of any formula-feeding support post on Facebook, and you’ll see countless people spouting, “Breast is best!” and detailing the benefits of breast milk over formula.

Of all of the misconceptions regarding moms who don’t breast-feed, this one is the least true, if only for the reason that in this day it is virtually impossible to not get the “breast is best” message. From the time that we find out that we’re pregnant, the advice that we should be breast-feeding is transmitted loud and clear: on parenting websites, in pregnancy books, in our prenatal classes, from our health-care providers, and from our friends and family. Hell, it’s even written on the side of the formula containers. When I sent away for my free diaper bag from Nestlé, they sent me a barrage of pamphlets, each of them prominently displaying the message that I should be breast-feeding. And if we somehow didn’t get the information before we started formula-feeding, there’s a lineup of people to tell us now.

I think I can speak for most formula-feeding moms when I say: we get it. We’ve heard the arguments for breast-feeding. When you lecture us that breast-feeding is best, or inform us of the supposed dangers of formula, it’s insulting. It implies that the decision on how we feed our babies was made out of ignorance rather than necessity or choice. We aren’t stupid. We made an informed decision that works for us and our families, and that’s the best that we can do for our babies.

This, along with being labelled as lazy and selfish, are the three most common misconceptions that I have heard about formula-feeding moms. Are there any others that you’ve encountered?

We Ourselves Must Walk the Path

Well guys, the internets have gotten me all fired up again. And surprise, surprise, it’s because of an online parenting “support” group.

Not having a great many friends with kids, I joined a bunch of these groups shortly after baby P. was born as a way to connect with other moms. What I discovered is that many of these groups masquerade as support, but are really nothing more than a sanctimonious group of moms who tout their own parenting skills while condemning those who don’t agree with them. After feeling frustrated and angry reading some of their posts on my Facebook feed, I dumped almost all of them, save for a few that seemed to be offering real support.

One of these was a Facebook page that focuses on a style of parenting called “continuum parenting”. I actually really enjoyed it as I agree with much of what was writen. Until the moderator posted this Facebook status last Wednesday:

Do you know what I find so frustrating? When parents argue that all parents make different choices and that just because they are not the same as our own, we shouldn’t butt our noses in.

Of course I am not under the illusion that we all have to do things the same way – we all have our own thoughts and feelings on how to parent.

However, I feel it is my duty as an adult to stand up for those who cannot do it for themselves.

I cannot stand by in silent acceptance and hear a mother tell me how she lets her baby cry it out for her own good.

I cannot hear a parent tell me they smack their child to get them to comply, without speaking up.

I cannot blindly support a parent who refuses to let their child play in nature, or fills them up with nothing but junk food.

I just cannot do it.

These children need someone who can speak up for them, who can help their parent to find another way. The parents deserve to hear all the information out there, to know that there is a happier path for all of them.

It is their right to ignore my words. But I wont stop sharing what I believe. This page and my website are about sharing the truth, sharing how joyful parenting can be and educating parents about the myths of parenting. I want to help parents to find the confidence to follow their instinct and enjoy their children, and I want to protect the children (who will soon grow in to adults responsible for the care of our planet) from harm. Saying nothing is in effect, condoning these choices. I can’t do that.

Can you?

This is a perfect example of the type of judgement that is so prevalent in the parenting community. I made a pledge that I won’t stand for it, and I won’t.

I want to say that I know that I am not perfect. We all judge each other, and I am no exception. There are times when I see parents doing something that I myself would never do. And yes, sometimes, I judge them on it. The difference, however, is that I don’t say anything (unless the child is clearly in immediate and honest distress). I tell myself that I don’t know that mom’s story, and I don’t know her child. I have no right to think that because something does or doesn’t work for me, that she should follow my example.

I appreciate and respect that other women have their opinions on how they want to be a mom. I acknowledge that anyone has a right to post her viewpoints on her Facebook page or blog, just as I do with mine. What I can’t tolerate is someone thinking that she has the right to offer unsolicited parenting advice to another person based on her own values and morals.

The problem is that if she’s allowed to do it, then I’m allowed to do it, and you’re allowed to do it, and every mom is free to tell every other mom how they feel we should be raising our children. It’s a slippery slope. Where do we draw the line? Sure, it makes sense to say that we shouldn’t feed our kids only junk food. But what is junk food? One parent might consider a Happy Meal once a week fine. Another might consider anything other than a strictly organic, vegan diet as harmful. Which one is right? How often does a child have to “play in nature” in order to meet that particular mom’s threshold of acceptance? Once a week? Once a day? Two hours a day? Do you see how subjective this is?

I can show you communities of moms who think that sending your child to public school causes irrevocable damage. There are those that condemn mothers who let their children wear a certain colour. I’ve recently written a draft post on moms who think that letting your child believe in Santa is tantamount to child abuse. “Well,” you might say to yourself, “That’s just stupid.” Not to those moms it isn’t. They believe in it just as passionately as we believe in how we raise our kids, and they can probably find studies to back up their claims, just as other moms can of theirs.

The result of imposing our perceptions of “proper” mothering onto others is exactly what we see in the parenting community today: moms feel judged and unsupported and learn to tune out other people’s opinions, no matter how well-meaning. Being a constant, unwitting combatant in the mommy wars makes us weak, tired, and doubtful of our own abilities. By “speaking for those who can’t speak for themselves” we are cutting the legs out from underneath our children’s caregivers and most crucial support system. This does nothing to benefit our children.

In the Facebook status that inspired this post, the author describes the worst-case scenario as the recipient of her advice ignoring her words. I’m sorry to tell her, but it could be a whole lot worse than that. You don’t know how someone else is going to react, and the last thing you want is a mom going home and taking out her frustration on her child because she was made to look bad. It happens. Providing “education” to other moms is simply not helpful.

judgement quote

Image Courtesy of I Am Not the Babysitter

There are ways that we can support each other, however. If you think that someone’s child would benefit from more time outdoors, invite them on a play date to a park. If you think that they eat too much junk food, make sure healthy snacks are available when they come to your house. If you don’t agree with spanking, be a compassionate ear and let your mom friends talk and vent to you, so perhaps their frustration won’t reach a level where that happens.

If you have a legitimate concern that a child is in imminent danger and should not be in the care of its parents, then there are trained authorities that can step in and assess that situation. If you feel compelled to devote your time to helping children, there are many community organizations that do good work with at-risk children and youth, and they’re usually looking for volunteers. There are so many ways to help without telling a mom that she’s doing something “wrong”, no matter how nicely you think you’re saying it. It is not our job to tell other moms how to raise their kids. Ever.

I find it presumptuous that anyone would tell me that their unsolicited advice will help me find a “happier path”. My son and I are on a happy path; one where I make choices that others might not agree with, but where my son will always know that he’s loved. I hope that by modelling tolerance and respect, I am creating a safe space for him to explore and make mistakes without fear of me condemning him for his choices. So, to all of the parenting communities that I’ve left behind, it may not matter to you that you’ve lost a follower, but removing myself from environments like your page helps me on the path to being a better mom.

Formula Feeding Myth #2 – We’re Selfish

The following is an excerpt from a comment left on the Fearless Formula Feeder website:

“…It is a scientifically proven fact that breastmilk is hands down, better for babies than formula. Moms can come up with any excuse why they don’t or won’t nurse. But it all comes down to selfishness. Nipples bleeding, mastisitis, drying up, etc. It’s all excuses. Why would one promote formula feeding knowing it doesn’t compare to the nutrition in breastmilk? I don’t get it. It seems like this website is a bunch of moms trying to justify themselves for not nursing because they feel guilty, as they should. If a mom isn’t willing to do the best possible thing for her baby, then why even have a baby. It’s really sad because there are so many women who would love to have a baby that they could nurse and nourish, but its not possible for them to have children. Then there is women telling stories on here that won’t even give their newborn baby colostrum??? So selfish and sickening. Poor little babies.”

This is obviously the opinion of one person, whom I don’t even know, who decided to spout off a bunch of judgemental nonsense on a website. I get that. But this person is not alone. I’ve heard the word “selfish” tossed around often when it comes to describing moms who don’t breast-feed.

It’s confusing to me. Of all the moms that I know who formula-feed, and in the countless number of stories that I’ve read online and in books, no one chose formula without seriously considering what the consequences would be for their babies. In the end, the choice was either made for them (they were physically unable to breast-feed), or the ramifications of breast-feeding their infants were negative enough that it was prohibitive to try or keep trying.

How we feed our babies is just one of the thousands of decisions that we make as parents. Our babies need nutrition to thrive. They also need a caretaker that is happy, healthy, and able to engage. Putting aside our own egos and admitting that breast-feeding isn’t working, or doesn’t work in our situation, is not selfish. Ensuring that we, as mothers, are healthy and whole is for the benefit of our babies. Making the decision to feed our babies formula, in spite of the criticism and judgement that we receive, is a decision made out of love. And it’s just about the most selfless thing we can do.

Strong Moms Empowered

Similac (a company that makes formula) has come out with a new advertising campaign. It is called “Strong Moms Empower”, and is a call to remove the stigma and judgement associated with formula feeding. This is how the company describes it:

It’s time for moms to feel good about the decisions they make for their children and their families. The StrongMoms Empower campaign, brought to you by Similac, is a call-to-action to create a more supportive and less judgmental environment, online and off.

You can go online, “sign” a pledge, and then add a badge to your blog or website to show your solidarity with the cause. There is also a discussion on twitter under the hashtag #strongmomsempower.

I have so many mixed feelings about this campaign. Regular readers of my blog know that I am a strong advocate for infant feeding choice. I actively fight to dispel the misconceptions that surround formula feeding. Any support that I can get in spreading that message is more than welcome.

I’m concerned that it’s a formula company who is initiating this message. I’d like to think that they are doing this out of an altruistic concern for our mental health, but I suspect that it has more to do with the bottom line. Formula feeding moms already take so much crap for being “in the back pocket of the formula companies”. It’s commonly assumed that our decision to formula feed is influenced (or solely decided) by advertising. It takes away from the power and autonomy that we used to make our decisions. I know that this campaign will be wielded as a weapon by those who choose to condemn us for our choice. I’m also worried that the validity of the message will be challenged due to where it originated. There will be those who ignore it altogether; the thinking being that because it came from a formula manufacturer, it must be wrong.

Strong Moms EmpowerOn the other hand, I do use formula (not Similac, but another national brand). Why not have the industry that I have entrusted to provide my baby with nutrition stand up for me and my rights? Regardless of their motivation, the message is an important one. Although formula companies have a shady past when it comes to their marketing practices, I don’t think that they are all inherently evil.

I’ve written posts about the massive amounts of judgement that moms receive in regards to every parenting choice they make. It’s ridiculous. We all complain about it, but we do it to each other. The day that I wrote my post about being nice to each other, I took a personal pledge to support other moms more and judge less. I encouraged others to share my post and to take some time to say something nice to a mom every day. I think that Similac has the same idea, just on a much larger scale.

Do I think that this campaign will make a difference? I don’t know if it will make anyone judge less, but perhaps it will make moms who have been judged feel more validated in their choices. Regardless of where the message is coming from, that will be a good thing. And, like it or hate it, this marketing initiative has people talking. It is a concept that resonates deeply with parents. Do I like it that Similac is exploiting that for financial gain? Maybe this is a case where the ends do justify the means. So, for now, I will display the badge on my blog in solidarity. I will align myself not with a corporation, but with the idea of a judgement-free parenting community where everyone can feel accepted.